Where, exactly,
does a brand exist?

Learning, applying and teaching a new way of understanding brands.

I’M A STUDENT

Learn the framework

→ I’M A MANAGER

Use the framework

→ I’M A FACULTY MEMBER

Teach and test the framework

→ I’VE READ IT

Lay a sentence on The Wall

→

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#1 → 5 credits · 2–5 → 4 · 6–10 → 3 · 11–15 → 2 · 16–20 → 1 · the board resets on Monday.