Bibliography

Every work the book stands on.

The reference lists of the twelve chapters, gathered into one alphabetical bibliography. Filter by chapter to see what each one draws on; a work cited in several chapters appears once, with all of them.

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Aaker, J. L. (1997). Dimensions of brand personality. Journal of Marketing Research, 34(3), 347–356.Ch. 2
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Collins, A. M., & Loftus, E. F. (1975). A spreading-activation theory of semantic processing. Psychological Review, 82(6), 407–428.Ch. 1Ch. 2
Cova, B. (1997). Community and consumption: Towards a definition of the “linking value” of products and services. European Journal of Marketing, 31(3/4), 297–316.Ch. 4
Cova, B., & Pace, S. (2008). Brand community of convenience products: New forms of customer empowerment – the case “my Nutella The Community”. European Journal of Marketing, 42(9/10), 1087–1105.Ch. 11
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Diamond, N., Sherry, J. F., Jr., Muñiz, A. M., Jr., McGrath, M. A., Kozinets, R. V., & Borghini, S. (2009). American Girl and the brand gestalt: Closing the loop on sociocultural branding research. Journal of Marketing, 73(3), 118–134.Ch. 11
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Fishbein, M., & Ajzen, I. (1975). Belief, attitude, intention, and behavior: An introduction to theory and research. Reading, MA: Addison-Wesley.Ch. 3
Fournier, S. (1998). Consumers and their brands: Developing relationship theory in consumer research. Journal of Consumer Research, 24(4), 343–373.Ch. 12
Fournier, S., & Avery, J. (2011). The uninvited brand. Business Horizons, 54(3), 193–207.Ch. 10
Fournier, S., & Eckhardt, G. M. (2019). Putting the person back in person-brands: Understanding and managing the two-bodied brand. Journal of Marketing Research, 56(4), 602–619.Ch. 10
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Holt, D. B. (2016). Branding in the age of social media. Harvard Business Review, 94(3), 40–50.Ch. 10
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Keller, K. L. (1993). Conceptualizing, measuring, and managing customer-based brand equity. Journal of Marketing, 57(1), 1–22.Ch. 1Ch. 3Ch. 7Ch. 10
Keller, K. L. (1999). Brand mantras: Rationale, criteria and examples. Journal of Marketing Management, 15(1–3), 43–51.Ch. 4Ch. 5
Keller, K. L. (2001). Building customer-based brand equity: A blueprint for creating strong brands. Marketing Management, 10(2), 14–19.Ch. 7
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Levinson, S. C. (1983). Pragmatics. Cambridge: Cambridge University Press.Ch. 3
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Manzotti, R. (2019). Mind-object identity: A solution to the hard problem. Frontiers in Psychology, 10, 63.Ch. 11
Massara, F., & Manzotti, R. (2022). Branding the consumer spread mind [Unpublished manuscript]. IULM University, Milan. Available via SSRN; see the book’s companion site.Ch. 11Ch. 12
Massara, F., & Manzotti, R. (2025). Brand ontology: Rethinking where and what brands are [Manuscript submitted for publication]. IULM University, Milan; see the book’s companion site.Ch. 12
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Molander, S., Ostberg, J., & Peñaloza, L. (2023). Brand morphogenesis: The role of heterogeneous consumer subassemblages in the change and continuity of a brand. Journal of Consumer Research, 49(5), 762–785.Ch. 12
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Moore, K., & Reid, S. (2008). The birth of brand: 4000 years of branding. Business History, 50(4), 419–432.Ch. 4
Muñiz, A. M., Jr., & O’Guinn, T. C. (2001). Brand community. Journal of Consumer Research, 27(4), 412–432.Ch. 2Ch. 4
Muñiz, A. M., Jr., & Schau, H. J. (2005). Religiosity in the abandoned Apple Newton brand community. Journal of Consumer Research, 31(4), 737–747.Ch. 12
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Semin, G. R., & Fiedler, K. (1988). The cognitive functions of linguistic categories in describing persons: Social cognition and language. Journal of Personality and Social Psychology, 54(4), 558–568.Ch. 5
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Swaminathan, V., Sorescu, A., Steenkamp, J.-B. E. M., O’Guinn, T. C. G., & Schmitt, B. H. (2020). Branding in a hyperconnected world: Refocusing theories and rethinking boundaries. Journal of Marketing, 84(2), 24–46.Ch. 12
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Entries follow the printed book (APA 7, as set in the reference lists of each chapter). The author’s own papers, with their current publication status, are on the Research & Methods page. To cite the book itself, see How to cite.