The book

From the Mind to the World

Discovering What Brands Really Are

The book asks a simple, unsettling question - where, exactly, does a brand exist? - and follows it from the psychology of memory to the networks, objects and relations in which brands actually live. Twelve chapters, five parts, one framework: the Eleatic Power of brands.

English edition · ISBN 979-12-986667-0-2
Edizione italiana · Dalla mente al mondo · ISBN 979-12-986667-1-9
Available in paperback on Amazon worldwide
The author → · The index →

English edition also on amazon.it · .co.uk · .de · .fr · .es
Edizione italiana anche su amazon.com · .co.uk · .de · .fr · .es
Both editions on the author page on Amazon