Index
Every brand, term and author in the book.
Chapters and pages follow the printed edition you choose, English or Italian. Brands open their card in the living dataset, authors their works in the Bibliography; the terms are the key terms listed at the end of each chapter.
A
Apple
Chs. 1, 2, 3, 4, 5, 10, 12 · pp. 17, 20–22, 25, 28, 37, 47, 62–64, 85, 101, 198–199, 282Chs. 1, 2, 3, 4, 5, 10, 12 · pp. 17, 20, 22, 26, 29, 39, 49, 67–68, 91, 107–108, 213–214, 302
B
Bad Bunny
Ch. 10 · p. 200Ch. 10 · pp. 214–215
Barilla
Chs. 1, 3, 10, 11 · pp. 21, 65, 203–204, 251Chs. 1, 3, 10, 11 · pp. 21, 70, 218, 220, 269
C
Canada Goose
Chs. 9, 11 · pp. 169–170, 179, 181, 186, 188, 233, 235, 237Chs. 9, 11 · pp. 181, 183, 192, 194, 199, 202, 250, 252, 254
Coca-Cola
Chs. 2, 3, 4, 5, 7, 10, 11 · pp. 36–39, 63, 82–83, 91, 99, 132, 203–204, 235, 249–250Chs. 2, 3, 4, 5, 7, 10, 11 · pp. 38–40, 67, 89–90, 98, 105, 141, 218, 220, 252, 267–268
D
Dove
Ch. 10 · p. 193Chs. 1, 4, 5, 7, 10, 11 · pp. 29, 85–86, 97, 122, 151–152, 207, 243
E
Elvis Presley
Ch. 10 · pp. 191, 199–200Ch. 10 · pp. 205, 214–215
F
G
H
Harley-Davidson
Chs. 2, 10, 11, 12 · pp. 45, 198–199, 207–208, 212, 233, 235–237, 244, 246, 248, 281–282Chs. 2, 10, 11, 12 · pp. 47, 212–213, 222–224, 228, 250–252, 254, 261, 265–266, 302–303
I
J
K
L
LEGO
Chs. 10, 11, 12 · pp. 208, 212, 244, 246, 248, 281–282Chs. 10, 11, 12 · pp. 223, 228, 261, 265–266, 301, 303
M
N
Nike
Chs. 4, 10, 11 · pp. 87–88, 202, 204, 207, 233–235Chs. 4, 10, 11 · pp. 94–95, 218, 220, 223, 249, 251–252
P
Perrier
Chs. 5, 10 · pp. 99–100, 104–105, 109, 204Chs. 5, 10 · pp. 105–106, 111–112, 116, 219
R
Red Bull
Chs. 1, 3, 10, 11, 12 · pp. 20, 61, 63, 206–208, 212, 233, 235, 244, 246, 248, 282Chs. 1, 3, 10, 11, 12 · pp. 21, 65, 68, 222, 224, 228, 250, 252, 261, 265–266, 302–303
S
Starbucks
Chs. 9, 10, 11 · pp. 178, 181, 186, 208, 233–234, 237Chs. 9, 10, 11 · pp. 190–191, 194, 199, 223, 250–251, 254
T
U
V
Nothing in this list.
#
the 5R of citability
Ch. 9 · pp. 182, 184, 186–187, 189
Key term · Ch. 9
A
accumulate and discharge
Ch. 11 · p. 259
Key term · Ch. 11
adjective/noun ratio
Ch. 5 · pp. 98, 106–109, 112–115
Key term · Ch. 5
the AI answer as a touchpoint
Ch. 9 · pp. 181, 183, 185, 187
Key term · Ch. 9
anchoring objects
Ch. 12 · p. 285
Key term · Ch. 12
anthropomorphism
Chs. 2, 10 · pp. 43, 46, 211
Key term · Ch. 10
association (strength, favorability, uniqueness)
Preface · Chs. 1, 2, 3, 4, 5, 7, 8, 10, 11, 12 · pp. 16–28 and passim
Key term · Ch. 1
associative network
Chs. 1, 2, 3, 7, 10 · pp. 17–18, 27, 35, 37, 41, 63, 131, 194, 196
Key term · Ch. 1
attractiveness
Chs. 3, 12 · pp. 265, 267–273, 275, 277–278, 287, 289–290, 292 and passim
Key term · Ch. 12
attributes (product-related and non-product-related)
Ch. 3 · pp. 57–58
Key term · Ch. 3
B
benchmarking
Chs. 3, 5, 6, 7, 12 · pp. 61, 100, 117, 119, 123, 125, 127, 131, 140, 278
Key term · Ch. 6
benefits (functional, experiential, symbolic)
Chs. 3, 5 · pp. 57–59, 103
Key term · Ch. 3
black box model
Preface · Chs. 2, 11 · pp. 8, 31, 41, 48, 238, 242, 257
Key term · Ch. 2, 11
blind test
Ch. 7 · pp. 131–132
Key term · Ch. 7
bottom-up and top-down brand building
Chs. 3, 5 · pp. 67–68, 70–71, 105
Key term · Ch. 3
brand architecture
Ch. 8 · pp. 144–165 and passim
Key term · Ch. 8
brand as signal
Chs. 4, 5 · pp. 79, 86–87, 98, 103–104, 106, 114
Key term · Ch. 4
brand assemblage
Chs. 11, 12 · pp. 224, 240, 245–247, 249, 253–254, 258–259, 261 and passim
Key term · Ch. 11
brand attitude
Ch. 3 · p. 66
Key term · Ch. 3
brand awareness (recognition, recall; spontaneous vs. prompted)
Preface · Chs. 1, 2, 3, 6, 7, 11 · pp. 16, 18–22, 25–27, 116–127 and passim
Key term · Ch. 1, 6
brand community
Chs. 2, 4, 7, 10 · pp. 45–46, 87, 135, 208
Key term · Ch. 2
brand consideration
Ch. 6 · pp. 116–119, 121–127
Key term · Ch. 6
brand equity
Chs. 1, 6, 7, 8, 9, 11, 12 · pp. 129–143, 170, 176–177, 181, 186–187 and passim
Key term · Ch. 7, 9
brand equity assets
Ch. 7 · p. 139
Key term · Ch. 7
brand essence
Chs. 3, 4, 5, 6, 8, 9, 10, 11 · pp. 68, 70, 75–76, 83–85, 88–91 and passim
Key term · Ch. 3, 4
brand experience design
Ch. 9 · pp. 170–171, 186
Key term · Ch. 9
brand extension
Chs. 1, 4, 7, 8, 12 · pp. 144–165 and passim
Key term · Ch. 8
brand funnel
Ch. 6 · pp. 118, 125
Key term · Ch. 6
brand health tracking
Ch. 6 · pp. 122, 128
Key term · Ch. 6
brand identity
Chs. 2, 4, 8, 10, 11 · pp. 74–93 and passim
Key term · Ch. 4
brand identity system (four perspectives; core and extended identity)
Ch. 4 · pp. 83–84
Key term · Ch. 4
brand image
Chs. 1, 3, 6, 10, 11 · pp. 16, 18–20, 23, 26–28, 55–72 and passim
Key term · Ch. 1, 3
brand image profile
Ch. 6 · pp. 117, 122–123, 125–127
Key term · Ch. 6
brand knowledge
Chs. 1, 7 · pp. 16–19, 21, 26–27, 130–132, 140–141
Key term · Ch. 1, 7
brand mantra
Chs. 4, 5, 7, 8, 10, 11 · pp. 75, 85, 87–92, 98–99, 110–114, 156–157, 161, 163–165 and passim
Key term · Ch. 4, 5, 8
brand node
Chs. 1, 2 · pp. 19–20, 34–35
Key term · Ch. 1
brand perception
Chs. 6, 9 · pp. 116–117, 122–123, 177
Key term · Ch. 6
brand persona
Ch. 10 · pp. 192, 210, 212
Key term · Ch. 10
brand personality
Chs. 2, 3 · pp. 43–44, 48, 57
Key term · Ch. 2
brand resonance
Ch. 7 · pp. 130, 133–135
Key term · Ch. 7
brand value chain and multipliers
Ch. 7 · pp. 130, 136–138, 140, 142
Key term · Ch. 7
branded house vs. new brand
Ch. 8 · pp. 147, 162
Key term · Ch. 8
C
cannibalization
Ch. 8 · pp. 153, 156
Key term · Ch. 8
category membership
Chs. 3, 5 · pp. 61, 99–100, 113
Key term · Ch. 5
causal enabler
Ch. 11 · pp. 230–231, 233, 237, 257
Key term · Ch. 11
close-extension severity
Ch. 8 · pp. 149–150, 161
Key term · Ch. 8
co-branding
Chs. 3, 11 · pp. 65, 251
Key term · Ch. 3
collateral figures and exposure
Chs. 10, 11 · pp. 212, 215, 217, 224, 245–246, 249
Key term · Ch. 10
commonality and complementarity
Ch. 3 · pp. 65, 67, 70
Key term · Ch. 3
competitive frame of reference
Ch. 5 · pp. 98–100, 105
Key term · Ch. 5
concentric zones of extension
Chs. 2, 8 · pp. 48–49, 145, 150–151, 156, 161–163
Key term · Ch. 8
connections (capacity)
Chs. 11, 12 · pp. 265, 268–273, 275–278, 280, 287–290, 292 and passim
Key term · Ch. 12
construal level
Chs. 3, 5 · pp. 61, 107–109, 112
Key term · Ch. 5
the continuity-change paradox
Ch. 12 · p. 265
Key term · Ch. 12
Continuous Trinity model
Chs. 2, 3 · pp. 36–37, 62, 64
Key term · Ch. 2, 3
the core-interface model
Ch. 11 · pp. 254, 259
Key term · Ch. 11
counter-image (shadow)
Chs. 1, 5, 10 · pp. 16, 22, 27–28, 101, 192, 195, 214
Key term · Ch. 1
counterfactual measurement
Ch. 12 · pp. 271, 290–292
Key term · Ch. 12
country of origin
Ch. 3 · p. 65
Key term · Ch. 3
cueing information vs. signaling identity
Ch. 5 · pp. 98, 104, 106, 111, 114
Key term · Ch. 5
cultural branding
Chs. 2, 10, 11 · pp. 191–218 and passim
Key term · Ch. 10
cultural interfaces – probes and valves
Ch. 11 · pp. 224, 248, 251, 253, 255, 259–261
Key term · Ch. 11
cultural positioning
Ch. 10 · pp. 202, 204
Key term · Ch. 10
cultural resonance
Ch. 10 · pp. 192, 196, 198, 206, 214
Key term · Ch. 10
cultural tension
Ch. 10 · p. 199
Key term · Ch. 10
customer-based brand equity (CBBE)
Chs. 7, 12 · pp. 130–131, 139, 265–266, 287
Key term · Ch. 7
D
de-activation of experience
Ch. 9 · pp. 180, 187
Key term · Ch. 9
depth and breadth of awareness
Ch. 7 · p. 133
Key term · Ch. 7
dominant ideology
Ch. 10 · pp. 192, 196–197, 199, 201–202, 204, 214–218
Key term · Ch. 10
dynamic positioning
Ch. 4 · p. 90
Key term · Ch. 4
E
elasticity asymmetry
Ch. 7 · p. 141
Key term · Ch. 7
Eleatic Power
Chs. 11, 12 · pp. 264–294 and passim
Key term · Ch. 12
Eleatic principle
Chs. 11, 12 · pp. 236–237, 241, 254, 257, 265, 267, 287
Key term · Ch. 11
emergent effectiveness (E)
Ch. 12 · pp. 265, 272–275, 288–289, 291
Key term · Ch. 12
endorsed investment (C)
Ch. 12 · pp. 265, 272–275, 286
Key term · Ch. 12
endorsement as an alliance with an exit clause
Ch. 12 · pp. 281–282, 288, 291
Key term · Ch. 12
the EP heuristic
Ch. 12 · p. 274
Key term · Ch. 12
EP1–EP4
Ch. 12 · pp. 265, 269, 272
Key term · Ch. 12
essence as border (mantra filter)
Ch. 8 · pp. 157, 161, 164
Key term · Ch. 8
exemplar
Ch. 5 · p. 114
Key term · Ch. 5
extension distance
Ch. 8 · pp. 150–151
Key term · Ch. 8
extension leverage
Chs. 7, 8 · pp. 140, 153, 156
Key term · Ch. 7
F
the five A's
Ch. 7 · p. 136
Key term · Ch. 7
frame of reference
Chs. 2, 3, 4, 5, 10 · pp. 32–34, 47, 97–101, 105–106, 109, 111, 114–115 and passim
Key term · Ch. 2, 5
G
guarantor architecture
Chs. 4, 8 · pp. 78, 151, 161
Key term · Ch. 8
H
hero product
Ch. 9 · pp. 170, 172–175, 186–187, 189
Key term · Ch. 9
hierarchy of effects
Ch. 6 · pp. 118, 125
Key term · Ch. 6
hit marketing
Chs. 8, 12 · pp. 145, 157–160, 162, 279
Key term · Ch. 8, 12
homogeneity
Ch. 12 · pp. 265, 268–273, 275, 277, 283, 287–290, 292
Key term · Ch. 12
I
iconic brand
Ch. 10 · pp. 192, 202, 214
Key term · Ch. 10
iconicity
Ch. 10 · pp. 196, 198, 214
Key term · Ch. 10
identity (sender) and image (receiver)
Chs. 3, 4 · pp. 68–70, 75–76, 84–86, 89
Key term · Ch. 3, 4
identity as essence and identity as performance
Ch. 10 · pp. 192, 210
Key term · Ch. 10
identity co-construction
Ch. 10 · p. 206
Key term · Ch. 10
identity prism
Ch. 4 · pp. 75, 84–87
Key term · Ch. 4
implicature
Ch. 3 · pp. 61, 71–72
Key term · Ch. 3
in-store ritual
Ch. 9 · pp. 170–171, 174–177, 185–188
Key term · Ch. 9
influence (capacity)
Chs. 11, 12 · pp. 265–273, 275, 277–278, 281–282, 287–290, 292 and passim
Key term · Ch. 12
intended and unintended (orthogonal) meanings
Chs. 10, 11 · pp. 192, 206–208, 212, 214, 216–218, 243, 246
Key term · Ch. 10
internal / external memory of the brand
Chs. 1, 4 · pp. 28, 83, 92
Key term · Ch. 4
K
key performance indicator (KPI)
Chs. 6, 11 · pp. 116–122, 124–127, 240, 256–257
Key term · Ch. 6
L
laddering
Ch. 3 · pp. 56, 59, 62, 69, 71
Key term · Ch. 3, 5
latent meaning
Ch. 10 · pp. 192, 196, 199, 202, 204, 214, 216
Key term · Ch. 10
learning (repetition, conditioning, social learning)
Ch. 2 · pp. 30, 35–36
Key term · Ch. 2
lifestyle positioning
Chs. 4, 5 · pp. 81, 98, 103–104, 106–107, 109, 112
Key term · Ch. 3, 5
M
malleable / multiple self
Ch. 2 · pp. 44, 48
Key term · Ch. 2
manufactured ambiguity
Chs. 4, 5 · pp. 80–81, 89, 109
Key term · Ch. 4
the market's state of mind
Ch. 6 · p. 124
Key term · Ch. 6
the material turn
Ch. 11 · pp. 225–226, 257
Key term · Ch. 11
materiality (endorsed and emergent)
Chs. 11, 12 · pp. 223–263 and passim
Key term · Ch. 11
means-end chain
Chs. 3, 4, 5, 7, 8, 9 · pp. 56, 58–62, 67, 69–72, 145, 149–150, 161, 163 and passim
Key term · Ch. 3, 8
mind-object identity (E = O, B ≠ O)
Ch. 11 · pp. 227–230, 256–257
Key term · Ch. 11
mindshare branding
Chs. 10, 11 · pp. 192–195, 202, 213, 241, 249
Key term · Ch. 10
misattribution of emotion
Chs. 2, 3 · pp. 37, 41, 48, 51, 63
Key term · Ch. 2
myth
Chs. 5, 10 · pp. 104, 191, 201–202, 214
Key term · Ch. 10
N
negative equity
Ch. 7 · p. 141
Key term · Ch. 7
negatively correlated attributes
Ch. 5 · pp. 102, 113
Key term · Ch. 5
network-centric management
Ch. 11 · p. 238
Key term · Ch. 11
New Retail
Ch. 9 · pp. 175, 177
Key term · Ch. 9
nominalization
Ch. 3 · pp. 60, 71–72
Key term · Ch. 3
O
open work
Ch. 4 · pp. 81, 90
Key term · Ch. 4
outcome, response and free associations
Ch. 3 · p. 64
Key term · Ch. 3
P
packaging
Chs. 1, 3, 4, 9, 10, 11 · pp. 24, 57, 83, 88, 171, 187, 203, 231, 235, 243, 251, 260
Key term · Ch. 3
perceived risk
Ch. 4 · pp. 77, 79, 87, 89, 92
Key term · Ch. 4
perception (sensation + meaning)
Chs. 2, 6, 7, 8, 9, 11 · pp. 31–32, 34, 38–39, 41–42, 48–49 and passim
Key term · Ch. 2
the physical signature
Ch. 11 · pp. 224, 252, 254–255, 258–261
Key term · Ch. 11
platform economics
Ch. 8 · pp. 147, 155
Key term · Ch. 8
points of difference (PODs)
Ch. 5 · pp. 97–98, 101–103, 110–111, 113–114
Key term · Ch. 5
points of parity (POPs)
Chs. 5, 10 · pp. 97–99, 101–103, 110–111, 113–114, 200
Key term · Ch. 5
positioning (psychological space)
Chs. 4, 5, 10 · pp. 75, 82, 90, 98, 193
Key term · Ch. 4
positioning diamond
Chs. 5, 8, 9 · pp. 110, 163, 172
Key term · Ch. 5
positioning process (six moves)
Ch. 5 · pp. 98–99
Key term · Ch. 5
positioning statement
Chs. 5, 6, 7 · pp. 109–110, 112–114, 126, 142
Key term · Ch. 5
presupposition
Chs. 3, 8 · pp. 61, 71–72, 157
Key term · Ch. 3
price premium
Chs. 5, 7 · pp. 107–108, 112, 136
Key term · Ch. 7
product-based positioning
Ch. 5 · pp. 98, 103, 106, 111, 113
Key term · Ch. 5
the properties argument
Ch. 11 · pp. 228, 259
Key term · Ch. 11
proxy
Ch. 11 · pp. 226–228, 230, 232, 234, 237, 241, 243, 256–257
Key term · Ch. 11
puffery
Ch. 3 · pp. 60, 71–72
Key term · Ch. 3
purpose branding
Ch. 10 · pp. 192–195, 213–215
Key term · Ch. 10
R
rational vs. emotional route
Ch. 7 · pp. 133–134
Key term · Ch. 7
reason to believe (RTB)
Chs. 5, 9 · pp. 109, 113, 170, 172–175, 179, 183–184, 186–189
Key term · Ch. 5, 9
regulatory orientation (prevention, promotion)
Ch. 2 · p. 42
Key term · Ch. 2
reification
Ch. 9 · pp. 176, 180, 186–187
Key term · Ch. 9
the relationship facet: distant and close ties
Ch. 4 · p. 86
Key term · Ch. 4
reputation
Chs. 1, 3, 4, 8, 9, 11 · pp. 24, 67, 75–76, 89, 155, 182–184, 186–187, 189, 239, 262
Key term · Ch. 4, 9
resonance pyramid
Chs. 7, 8 · pp. 130, 132–136, 138–142, 163
Key term · Ch. 7
S
salience
Chs. 3, 4, 7 · pp. 63–64, 68–69, 71, 75, 133–136, 140, 142–143
Key term · Ch. 2, 7
schema
Ch. 2 · pp. 32–33, 38, 42–43, 48–51
Key term · Ch. 2
Schmitt's five processes
Ch. 2 · pp. 46–49
Key term · Ch. 2
search, experience and credence qualities
Ch. 4 · pp. 75, 79–80, 89, 91
Key term · Ch. 4
secondary associations
Ch. 3 · pp. 56, 64–65, 67, 70
Key term · Ch. 3
selective attention
Ch. 2 · pp. 38, 48
Key term · Ch. 2
self-brand connection
Ch. 2 · pp. 43–44, 48–50
Key term · Ch. 2
self-concept
Ch. 2 · pp. 42–43
Key term · Ch. 2
self-congruity
Ch. 2 · p. 43
Key term · Ch. 2
self-esteem
Chs. 2, 3 · pp. 42, 45, 57
Key term · Ch. 2
self-presentation
Ch. 2 · p. 43
Key term · Ch. 2
sensation, emotion, mood, feeling
Chs. 2, 4 · pp. 39, 74
Key term · Ch. 2
sensory, short-term and long-term memory
Ch. 2 · pp. 35, 38
Key term · Ch. 2
the seven propositions P1–P7
Chs. 11, 12 · pp. 232–238, 257, 259, 269
Key term · Ch. 11
shock absorbers and fuses
Ch. 11 · pp. 246, 259–261
Key term · Ch. 11
simple location
Ch. 11 · p. 227
Key term · Ch. 11
space of signification
Chs. 10, 11 · pp. 197–198, 200–201, 204, 214–215, 218, 252–253
Key term · Ch. 10
spillover and compounding
Ch. 12 · p. 289
Key term · Ch. 12
Spread Mind
Ch. 11 · pp. 227, 230, 238, 242, 255, 257, 259
Key term · Ch. 11
spread object
Chs. 11, 12 · pp. 224, 230–232, 236, 243, 245, 257, 260, 262, 278
Key term · Ch. 11
spreading activation
Ch. 1 · pp. 17–18
Key term · Ch. 1
staging across the four senses
Ch. 9 · pp. 170, 174–175, 180–181, 187–188
Key term · Ch. 9
stakeholders as co-creators
Chs. 10, 11 · pp. 206, 236–237
Key term · Ch. 10
Store = brand equity
Ch. 9 · pp. 181, 186–187
Key term · Ch. 9
storytelling funnel
Ch. 9 · pp. 170–175, 183, 186–189
Key term · Ch. 9
straddle position
Ch. 5 · pp. 98, 102–103, 111, 113
Key term · Ch. 5
strategic profiles – Balanced, Drifty, Stale, Strong connections
Ch. 12 · pp. 265, 276–280, 285, 288–290
Key term · Ch. 12
systematic extension
Ch. 8 · p. 149
Key term · Ch. 8
T
temporary endorsement windows
Ch. 11 · pp. 251, 259
Key term · Ch. 11
the three fronts
Chs. 11, 12 · pp. 224, 245–249, 251–255, 258–261 and passim
Key term · Ch. 11
three functions: identification, warranty, self-expression
Chs. 4, 8 · pp. 75, 77–78, 89, 146, 148, 152, 155, 161, 164
Key term · Ch. 4
touchpoint
Chs. 4, 5, 9, 10, 11, 12 · pp. 169–171, 174–175, 179–190 and passim
Key term · Ch. 9
trademark
Chs. 1, 7 · pp. 23–27, 129, 139, 142
Key term · Ch. 1
trend manager
Ch. 10 · pp. 201–202
Key term · Ch. 10
two-bodied brand and centrality
Chs. 10, 11 · pp. 211–212, 214, 251
Key term · Ch. 10
U
unique selling proposition (USP)
Ch. 9 · pp. 170, 172–175, 179, 186–188
Key term · Ch. 9
usage imagery
Ch. 3 · p. 57
Key term · Ch. 3
user imagery
Ch. 3 · p. 57
Key term · Ch. 3
V
value proposition
Ch. 4 · p. 90
Key term · Ch. 4
values
Ch. 3 · pp. 56–59, 61, 67–70
Key term · Ch. 3
vertical extension checklist
Ch. 8 · pp. 145, 147, 151–152, 154–156, 161
Key term · Ch. 8
vertical vs. horizontal differentiation
Ch. 8 · pp. 145–146, 151, 157
Key term · Ch. 8
viral, interdependent preferences
Ch. 8 · pp. 157, 160, 165
Key term · Ch. 8
Nothing in this list.
#
le 5R della citabilità (the 5R of citability)
Ch. 9 · pp. 195, 197, 199–202
Key term · Ch. 9
A
abilitatore causale (causal enabler)
Ch. 11 · pp. 247, 249–250, 254, 276
Key term · Ch. 11
accumulare e scaricare (accumulate and discharge)
Ch. 11 · p. 273
Key term · Ch. 11
ambiguità fabbricata (manufactured ambiguity)
Ch. 4 · pp. 87–88, 96
Key term · Ch. 4
ammortizzatori e fusibili (shock absorbers and fuses)
Ch. 11 · pp. 265, 278, 280
Key term · Ch. 11
antropomorfismo (anthropomorphism)
Chs. 2, 10 · pp. 45, 49, 227
Key term · Ch. 10
appartenenza di categoria (category membership)
Chs. 3, 5 · pp. 66, 105–107, 120
Key term · Ch. 5
apprendimento (ripetizione, condizionamento, apprendimento sociale) (learning (repetition, conditioning, social learning))
Ch. 2 · pp. 31, 37–38
Key term · Ch. 2
architettura del garante (guarantor architecture)
Chs. 4, 8 · pp. 84, 162, 173–174
Key term · Ch. 8
architettura di marca (brand architecture)
Ch. 8 · pp. 154–177 and passim
Key term · Ch. 8
l’argomento delle proprietà (the properties argument)
Ch. 11 · pp. 245, 278
Key term · Ch. 11
asimmetria di elasticità (elasticity asymmetry)
Ch. 7 · p. 151
Key term · Ch. 7
l’assemblaggio di marca (brand assemblage)
Chs. 11, 12 · pp. 240, 257, 262–265, 267, 271–272, 276–279 and passim
Key term · Ch. 11
gli asset della brand equity (brand equity assets)
Ch. 7 · pp. 148, 151
Key term · Ch. 7
associazione: forza, favorevolezza, unicità (association (strength, favorability, uniqueness))
Preface · Chs. 1, 2, 3, 4, 5, 7, 8, 10, 11, 12 · pp. 16–29 and passim
Key term · Ch. 1
associazioni di esito, di risposta, libere (outcome, response and free associations)
Ch. 3 · p. 69
Key term · Ch. 3
associazioni secondarie (secondary associations)
Ch. 3 · pp. 60, 69–70, 72, 75–76
Key term · Ch. 3
attenzione selettiva (selective attention)
Ch. 2 · pp. 40, 50
Key term · Ch. 2
attivazione diffusa (spreading activation)
Ch. 1 · p. 18
Key term · Ch. 1
attrattività (attractiveness)
Chs. 3, 12 · pp. 70, 284, 287, 289–291, 293, 295–296, 298, 308, 310–311, 313
Key term · Ch. 12
attributi (legati e non legati al prodotto) (attributes (product-related and non-product-related))
Ch. 3 · p. 61
Key term · Ch. 3
attributi correlati negativamente (negatively correlated attributes)
Ch. 5 · pp. 108, 121
Key term · Ch. 5
attribuzione errata dell’emozione (misattribution of emotion)
Chs. 2, 3 · pp. 42, 50, 53, 68
Key term · Ch. 2
autostima (self-esteem)
Chs. 2, 3, 7 · pp. 44–45, 47, 62, 143
Key term · Ch. 2
B
benchmarking
Chs. 6, 12 · pp. 125, 127–128, 130–134, 136, 297
Key term · Ch. 6
benefici (funzionali, esperienziali, simbolici) (benefits (functional, experiential, symbolic))
Chs. 3, 5 · pp. 61–63, 110
Key term · Ch. 3
blind test come linea di base (blind test)
Ch. 7 · pp. 140–141
Key term · Ch. 7
brand attitude
Ch. 3 · p. 71
Key term · Ch. 3
brand community
Chs. 2, 4, 7, 10 · pp. 47–48, 93, 144, 224
Key term · Ch. 2
brand consideration
Ch. 6 · pp. 124–130, 132–135
Key term · Ch. 6
brand equity
Chs. 1, 6, 7, 8, 9, 11, 12 · pp. 138–153, 182, 189–190, 193, 199–201 and passim
Key term · Ch. 7, 9
brand experience design
Ch. 9 · pp. 182–183, 199
Key term · Ch. 9
brand identity
Chs. 4, 10, 11 · pp. 80–99 and passim
Key term · Ch. 4
brand image
Chs. 1, 3, 10, 11 · pp. 16, 18–20, 23–24, 27, 29, 59–78 and passim
Key term · Ch. 1, 3
brand mantra
Chs. 4, 5, 7, 8, 10, 11 · pp. 81, 93–96, 98–99, 104–105, 118–119, 121–122, 167–168, 173–177 and passim
Key term · Ch. 4, 5, 8
brand perception
Ch. 6 · pp. 124–125, 130–131
Key term · Ch. 6
brand persona
Chs. 1, 2, 3, 4, 5, 8, 9, 10, 11, 12 · pp. 205–206, 226–228, 230, 232 and passim
Key term · Ch. 10
brand personality
Chs. 2, 3 · pp. 45–46, 50, 61
Key term · Ch. 2
brand resonance
Ch. 7 · pp. 143, 145
Key term · Ch. 7
brand value chain e moltiplicatori (brand value chain and multipliers)
Ch. 7 · pp. 139, 145–147, 150–152
Key term · Ch. 7
branded house vs. marca nuova (branded house vs. new brand)
Ch. 8 · pp. 158–159, 174
Key term · Ch. 8
C
cannibalizzazione (cannibalization)
Ch. 8 · pp. 163, 167, 174
Key term · Ch. 8
catena mezzi-fini (means-end chain)
Chs. 3, 4, 5, 7, 8, 9 · pp. 60–77, 155, 159–160, 162, 173–175 and passim
Key term · Ch. 3, 8
checklist dell’estensione verticale (vertical extension checklist)
Ch. 8 · pp. 155, 157, 162–167, 173–174
Key term · Ch. 8
le cinque A (the five A's)
Chs. 6, 7 · pp. 135, 146
Key term · Ch. 7
i cinque processi di Schmitt (Schmitt's five processes)
Ch. 2 · pp. 49–50, 52
Key term · Ch. 2
co-branding
Chs. 3, 11 · pp. 69, 76, 269
Key term · Ch. 3
co-costruzione dell’identità (identity co-construction)
Ch. 10 · p. 221
Key term · Ch. 10
comunanza e complementarità (commonality and complementarity)
Ch. 3 · pp. 70, 72, 75–76
Key term · Ch. 3
concetto di sé (self-concept)
Chs. 2, 3 · pp. 44–45, 62
Key term · Ch. 2
confezione (packaging)
Chs. 1, 3, 4, 9, 10, 11 · pp. 24, 61, 84, 90, 95, 182–183, 200, 219, 247, 252, 260, 269, 279
Key term · Ch. 3
congruenza con il sé (self-congruity)
Ch. 2 · pp. 45–46
Key term · Ch. 2
connessione sé-marca (self-brand connection)
Ch. 2 · pp. 45–46, 50, 52
Key term · Ch. 2
connessioni (connections (capacity))
Chs. 11, 12 · pp. 272, 284, 288–293, 295–296, 308, 310–311, 313
Key term · Ch. 12
conoscenza di marca (brand knowledge)
Chs. 1, 7 · pp. 16, 18–19, 22, 27, 139–140, 142, 149–151
Key term · Ch. 1, 7
controimmagine (ombra) (counter-image (shadow))
Chs. 1, 5, 10 · pp. 16, 23, 27–29, 108, 206, 209, 231
Key term · Ch. 1
costruzione dal basso e dall’alto (bottom-up and top-down brand building)
Chs. 3, 5 · pp. 72–73, 75–76, 112
Key term · Ch. 3
cultural branding
Chs. 2, 10, 11 · pp. 205–235 and passim
Key term · Ch. 10
customer-based brand equity (CBBE)
Chs. 7, 12 · pp. 139–140, 148, 284–285, 308
Key term · Ch. 7
D
diamante del posizionamento (positioning diamond)
Ch. 5 · p. 117
Key term · Ch. 5
differenziazione verticale vs. orizzontale (vertical vs. horizontal differentiation)
Ch. 8 · pp. 155–156, 162
Key term · Ch. 8
disattivazione dell’esperienza (de-activation of experience)
Ch. 9 · p. 200
Key term · Ch. 9
distanza dell’estensione (extension distance)
Chs. 2, 4, 6, 8, 9, 11, 12 · pp. 159, 161–162, 173–174, 176 and passim
Key term · Ch. 8
E
economia delle piattaforme (platform economics)
Ch. 8 · pp. 157, 165, 174
Key term · Ch. 8
efficacia emergente (E) (emergent effectiveness (E))
Ch. 12 · pp. 284, 292–295, 308, 310–311
Key term · Ch. 12
Eleatic Power
Chs. 11, 12 · pp. 283–315 and passim
Key term · Ch. 12
l’endorsement come alleanza con clausola d’uscita (endorsement as an alliance with an exit clause)
Ch. 12 · pp. 301, 303, 309–310, 312
Key term · Ch. 12
EP1–EP4
Ch. 12 · pp. 284, 288–289, 291
Key term · Ch. 12
equity negativa (negative equity)
Ch. 7 · p. 151
Key term · Ch. 7
esemplare (exemplar)
Chs. 5, 8 · pp. 121–122, 159
Key term · Ch. 5
essenza come confine (filtro del mantra) (essence as border (mantra filter))
Ch. 8 · pp. 167–168, 173–175
Key term · Ch. 8
essenza della marca (brand essence)
Chs. 3, 4, 5, 8, 10, 11 · pp. 74–75, 81–82, 89–91, 93–96, 98 and passim
Key term · Ch. 3, 4
estensione di marca (brand extension)
Chs. 4, 7, 8, 12 · pp. 154–177 and passim
Key term · Ch. 8
estensione sistematica (systematic extension)
Ch. 8 · pp. 159, 174
Key term · Ch. 8
l’euristica EP (the EP heuristic)
Ch. 12 · pp. 284, 294
Key term · Ch. 12
F
figure collaterali ed esposizione (collateral figures and exposure)
Chs. 10, 11 · pp. 228, 231, 233, 240, 263, 265, 267
Key term · Ch. 10
finestre temporanee di endorsement (temporary endorsement windows)
Ch. 11 · p. 269
Key term · Ch. 11
la firma fisica (the physical signature)
Ch. 11 · pp. 240, 270, 273, 277–278, 280
Key term · Ch. 11
funnel di marca (brand funnel)
Ch. 6 · pp. 126, 133
Key term · Ch. 6
G
gerarchia degli effetti (hierarchy of effects)
Ch. 6 · pp. 126, 133
Key term · Ch. 6
H
hero product
Ch. 9 · pp. 182, 184–187, 199–200
Key term · Ch. 9
hit marketing
Chs. 8, 12 · pp. 155, 168–174, 297, 299
Key term · Ch. 8, 12
I
iconicità (iconicity)
Ch. 10 · pp. 211, 213, 230
Key term · Ch. 10
identità (mittente) e immagine (ricevente) (identity (sender) and image (receiver))
Chs. 3, 4 · pp. 73–75, 81–82, 91–92, 96
Key term · Ch. 3, 4
identità come essenza e identità come performance (identity as essence and identity as performance)
Ch. 10 · p. 226
Key term · Ch. 10
identità mente-oggetto (E = O, B ≠ O) (mind-object identity (E = O, B ≠ O))
Ch. 11 · pp. 244–247, 274, 276
Key term · Ch. 11
ideologia dominante (dominant ideology)
Ch. 10 · pp. 206, 211–212, 214–217, 219, 230–234
Key term · Ch. 10
implicatura (implicature)
Ch. 3 · pp. 65, 76–77
Key term · Ch. 3
influenza (influence (capacity))
Ch. 12 · pp. 284–287, 289–291, 293, 295–298, 301, 303, 308–311, 313 and passim
Key term · Ch. 12
interfacce culturali – sonde e valvole (cultural interfaces – probes and valves)
Ch. 11 · pp. 240, 266, 269, 271, 273, 279–280
Key term · Ch. 11
investimento endorsed (C) (endorsed investment (C))
Ch. 12 · pp. 284, 292–295
Key term · Ch. 12
K
key performance indicator (KPI)
Chs. 6, 11 · pp. 124–131, 133–136, 257, 275–276
Key term · Ch. 6
L
laddering
Ch. 3 · pp. 60, 63–64, 66, 74, 77
Key term · Ch. 3, 5
leva di estensione (extension leverage)
Chs. 7, 8 · pp. 148, 151–152, 165, 167
Key term · Ch. 7
livello di construal (construal level)
Ch. 5 · pp. 113–116, 119
Key term · Ch. 5
località semplice (simple location)
Ch. 11 · p. 243
Key term · Ch. 11
M
management network-centric (network-centric management)
Ch. 11 · p. 255
Key term · Ch. 11
la marca come segnale (brand as signal)
Chs. 4, 5 · pp. 85, 93, 98–99, 105, 110–112, 121
Key term · Ch. 4
marca iconica (iconic brand)
Ch. 10 · pp. 206, 217, 230
Key term · Ch. 10
marchio (trademark)
Chs. 1, 4, 7 · pp. 26, 84, 138, 148
Key term · Ch. 1
materialità (endorsed ed emergente) (materiality (endorsed and emergent))
Chs. 11, 12 · pp. 239–282 and passim
Key term · Ch. 11
memoria interna / esterna della marca (internal / external memory of the brand)
Chs. 1, 4 · pp. 29, 89, 99
Key term · Ch. 4
memoria sensoriale, a breve e a lungo termine (sensory, short-term and long-term memory)
Ch. 2 · pp. 36, 40
Key term · Ch. 2
messa in scena sui quattro sensi (staging across the four senses)
Ch. 9 · pp. 182, 186–190, 193–194, 199–202
Key term · Ch. 9
mindshare branding
Chs. 10, 11 · pp. 206–208, 210, 217–218, 229, 260, 267
Key term · Ch. 10
misurazione controfattuale (counterfactual measurement)
Ch. 12 · pp. 291, 310, 312–313
Key term · Ch. 12
mito (myth)
Chs. 5, 10 · pp. 111, 205, 216–217, 230
Key term · Ch. 10
modello a scatola nera (black box model)
Preface · Chs. 2, 11 · pp. 9, 32–33, 43, 50, 240, 248, 254, 259–260, 276
Key term · Ch. 2, 11
il modello core-interfaccia (the core-interface model)
Ch. 11 · p. 273
Key term · Ch. 11
modello della trinità continua (Continuous Trinity model)
Chs. 2, 3 · pp. 38, 67–68
Key term · Ch. 2, 3
N
Negozio = brand equity (Store = brand equity)
Ch. 9 · pp. 193, 199–200
Key term · Ch. 9
New Retail
Ch. 9 · pp. 188, 190, 200
Key term · Ch. 9
nodo di marca (brand node)
Chs. 1, 2 · pp. 17–20, 22, 24, 27–28, 35–36
Key term · Ch. 1
nominalizzazione (nominalization)
Ch. 3 · pp. 65, 76–77
Key term · Ch. 3
notorietà: riconoscimento, ricordo; spontanea vs. sollecitata (brand awareness (recognition, recall; spontaneous vs. prompted))
Chs. 1, 3, 6, 7, 12 · pp. 16, 18–20, 124–126, 128–130, 132–136 and passim
Key term · Ch. 1, 6
O
oggetti-ancora (anchoring objects)
Ch. 12 · p. 306
Key term · Ch. 12
oggetto spread (spread object)
Ch. 11 · pp. 240, 247, 249, 260, 276, 279, 281
Key term · Ch. 11
omogeneità (homogeneity)
Ch. 12 · pp. 284, 287–291, 293, 295–297, 304, 308, 310–311, 313
Key term · Ch. 12
opera aperta (open work)
Ch. 4 · pp. 87, 96
Key term · Ch. 4
orientamento regolatorio (prevenzione, promozione) (regulatory orientation (prevention, promotion))
Ch. 2 · p. 44
Key term · Ch. 2
P
paese d’origine (country of origin)
Ch. 3 · pp. 70, 76
Key term · Ch. 3
il paradosso continuità-cambiamento (the continuity-change paradox)
Ch. 12 · pp. 285, 303, 305
Key term · Ch. 12
percezione (sensazione + significato) (perception (sensation + meaning))
Chs. 2, 6, 7, 8, 9, 11 · pp. 32, 34–35, 39–41, 43–44, 50–51 and passim
Key term · Ch. 2
piramide della risonanza (resonance pyramid)
Chs. 7, 8 · pp. 139, 142–152, 175
Key term · Ch. 7
positioning statement
Chs. 5, 6, 7 · pp. 116–119, 121–122, 135, 152
Key term · Ch. 5
posizionamento (spazio psicologico) (positioning (psychological space))
Chs. 4, 5, 10 · pp. 81, 88–89, 96, 104, 207
Key term · Ch. 4
posizionamento culturale (cultural positioning)
Ch. 10 · pp. 217, 219
Key term · Ch. 10
posizionamento di lifestyle (lifestyle positioning)
Chs. 3, 4, 5 · pp. 60, 64, 75, 77, 103–104, 110–116, 119, 121 and passim
Key term · Ch. 3, 5
posizionamento di prodotto (product-based positioning)
Ch. 5 · pp. 110, 112, 119
Key term · Ch. 5
posizionamento dinamico (dynamic positioning)
Ch. 5 · p. 117
Key term · Ch. 4
posizione a cavallo (straddle position)
Ch. 5 · pp. 104, 108–110, 121
Key term · Ch. 5
preferenze virali e interdipendenti (viral, interdependent preferences)
Ch. 8 · pp. 169, 171–172, 174, 177
Key term · Ch. 8
premio di prezzo (price premium)
Chs. 5, 7, 9 · pp. 114, 119, 151, 193
Key term · Ch. 7
presentazione di sé (self-presentation)
Ch. 2 · pp. 44–45
Key term · Ch. 2
presupposizione (presupposition)
Ch. 3 · pp. 66, 76–77
Key term · Ch. 3
principio eleatico (Eleatic principle)
Chs. 11, 12 · pp. 253–254, 258, 272, 276, 285–286, 308
Key term · Ch. 11
prisma di identità (identity prism)
Ch. 4 · pp. 81, 91–93
Key term · Ch. 4
processo di posizionamento (sei mosse) (positioning process (six moves))
Ch. 5 · pp. 104–105, 118
Key term · Ch. 5
profili strategici (strategic profiles – Balanced, Drifty, Stale, Strong connections)
Ch. 12 · pp. 284, 296–300, 305, 308, 310–311
Key term · Ch. 12
profilo di immagine di marca (brand image profile)
Ch. 6 · pp. 131–132, 134–135
Key term · Ch. 6
profondità e ampiezza della notorietà (depth and breadth of awareness)
Ch. 7 · p. 142
Key term · Ch. 7
proposta di valore (value proposition)
Ch. 4 · p. 97
Key term · Ch. 4
proxy
Ch. 11 · pp. 243–244, 246–249, 251, 254, 258, 260, 275–276
Key term · Ch. 11
puffery
Ch. 3 · pp. 65, 76–77
Key term · Ch. 3
punti di differenza (points of difference (PODs))
Ch. 5 · pp. 103–104, 107–110, 117–122
Key term · Ch. 5
punti di parità (points of parity (POPs))
Chs. 5, 10 · pp. 103–105, 107–110, 117–122, 214–215
Key term · Ch. 5
purpose branding
Ch. 10 · pp. 206–210, 229, 231
Key term · Ch. 10
Q
quadro di riferimento (frame of reference)
Chs. 2, 3, 4, 5, 10 · pp. 33–35, 50, 103–107, 112–113, 116, 118, 121–122 and passim
Key term · Ch. 2, 5
quadro di riferimento competitivo (competitive frame of reference)
Ch. 5 · pp. 104–105, 107
Key term · Ch. 5
qualità di ricerca, esperienza, fiducia (search, experience and credence qualities)
Ch. 4 · p. 85
Key term · Ch. 4
R
ragione per crederci (reason to believe (RTB))
Chs. 5, 9 · pp. 116, 182, 184–188, 192, 196–197, 199–202
Key term · Ch. 5, 9
rapporto aggettivi/sostantivi (adjective/noun ratio)
Ch. 5 · pp. 104, 113–116, 119, 121–122
Key term · Ch. 5
reificazione (reification)
Ch. 9 · pp. 189, 199–200
Key term · Ch. 9
reputazione (reputation)
Chs. 1, 3, 4, 8, 9, 11 · pp. 24, 72, 81–82, 96, 166, 195, 197, 256
Key term · Ch. 4, 9
rete associativa (associative network)
Chs. 1, 2, 3, 7, 10 · pp. 18, 28, 36, 39, 43, 68, 140, 208, 211
Key term · Ch. 1
rischio percepito (perceived risk)
Ch. 4 · pp. 83–85, 93, 96, 99
Key term · Ch. 4
risonanza culturale (cultural resonance)
Ch. 10 · pp. 210, 213, 221, 230
Key term · Ch. 10
la risposta dell’AI come touchpoint (the AI answer as a touchpoint)
Ch. 9 · pp. 194, 196, 200
Key term · Ch. 9
rituale in negozio (in-store ritual)
Ch. 9 · pp. 182–183, 186, 188–190, 198–201
Key term · Ch. 9
S
salienza (salience)
Chs. 3, 7 · pp. 68–69, 75–76, 142–144, 146, 150, 152–153
Key term · Ch. 2, 7
schema
Chs. 2, 4 · pp. 33–35, 40, 44–45, 50–51, 53, 85
Key term · Ch. 2
sé malleabile / multiplo (malleable / multiple self)
Ch. 2 · pp. 46, 50
Key term · Ch. 2
sensazione, emozione, umore, sentimento (sensation, emotion, mood, feeling)
Ch. 2 · p. 41
Key term · Ch. 2
le sette proposizioni P1–P7 (the seven propositions P1–P7)
Chs. 11, 12 · pp. 249–255, 276, 278, 288
Key term · Ch. 11
severità verso le estensioni vicine (close-extension severity)
Ch. 8 · pp. 160, 162, 166, 173–174
Key term · Ch. 8
la sfaccettatura della relazione: legami distanti e vicini (the relationship facet: distant and close ties)
Ch. 4 · p. 92
Key term · Ch. 4
significati intenzionali e non intenzionali (ortogonali) (intended and unintended (orthogonal) meanings)
Chs. 10, 11 · pp. 206, 221–224, 228, 230, 232–234, 261, 265
Key term · Ch. 10
significato latente (latent meaning)
Ch. 10 · pp. 206, 211, 213, 217, 219, 230, 232–233
Key term · Ch. 10
sistema di identità di marca (quattro prospettive; identità centrale ed estesa) (brand identity system (four perspectives; core and extended identity))
Ch. 4 · pp. 90–91
Key term · Ch. 4
spazio di significazione (space of signification)
Ch. 10 · pp. 205–206, 211, 213, 215–217, 219, 230–231, 234
Key term · Ch. 10
spillover e capitalizzazione (spillover and compounding)
Ch. 7 · pp. 139, 146–147
Key term · Ch. 12
Spread Mind
Ch. 11 · pp. 240, 244, 246, 254, 259–260, 274, 276, 278
Key term · Ch. 11
stakeholder come co-creatori (stakeholders as co-creators)
Chs. 10, 11 · pp. 221, 253–254
Key term · Ch. 10
lo stato mentale del mercato (the market's state of mind)
Ch. 6 · pp. 132–134
Key term · Ch. 6
storytelling funnel
Ch. 9 · pp. 184, 186–187, 199–202
Key term · Ch. 9
la svolta materiale (the material turn)
Ch. 11 · pp. 241–242, 275
Key term · Ch. 11
T
tensione culturale (cultural tension)
Ch. 10 · p. 214
Key term · Ch. 10
touchpoint
Chs. 4, 9, 10, 11, 12 · pp. 181–183, 186–188, 192, 194–203 and passim
Key term · Ch. 9
tracking di brand health (brand health tracking)
Ch. 6 · pp. 131, 136
Key term · Ch. 6
i tre fronti (the three fronts)
Chs. 11, 12 · pp. 240, 262–267, 269–273, 276, 278–280 and passim
Key term · Ch. 11
le tre funzioni: identificazione, garanzia, espressione di sé (three functions: identification, warranty, self-expression)
Chs. 4, 8 · pp. 81, 83–86, 96, 157, 159, 163, 166, 172, 175
Key term · Ch. 4
trend manager
Ch. 10 · pp. 216–217
Key term · Ch. 10
two-bodied brand e centralità (two-bodied brand and centrality)
Chs. 10, 11 · pp. 227–228, 230, 269
Key term · Ch. 10
U
unique selling proposition (USP)
Ch. 9 · pp. 182, 184–187, 192, 199–201
Key term · Ch. 9
usage imagery
Ch. 3 · p. 61
Key term · Ch. 3
user imagery
Ch. 3 · p. 61
Key term · Ch. 3
V
valori (values)
Ch. 3 · pp. 60–64, 66, 72–75
Key term · Ch. 3
veicolo di informazione vs. segnale identitario (cueing information vs. signaling identity)
Ch. 5 · p. 121
Key term · Ch. 5
via razionale vs. emotiva (rational vs. emotional route)
Ch. 7 · p. 143
Key term · Ch. 7
Z
zone concentriche di estensione (concentric zones of extension)
Chs. 2, 8 · pp. 50, 52, 155, 161–162, 167, 173–175
Key term · Ch. 8
Nothing in this list.
A
Aaker
Chs. 2, 4, 7, 8 · pp. 44, 48, 75, 83–85, 89–90, 138–139, 141, 148–150, 155, 161–162Chs. 2, 4, 7, 8 · pp. 46, 51, 90–91, 93, 97, 148, 151, 159–161, 166, 173–174
Allen
Chs. 10, 12 · pp. 205–206, 208, 214–215, 282Chs. 10, 12 · pp. 220–222, 224, 230–231, 302
B
C
D
E
F
Fournier
Chs. 10, 12 · pp. 205–206, 208, 211–212, 214–215, 268, 282Chs. 10, 12 · pp. 220–222, 224, 226–228, 230–231, 288, 302
G
H
J
K
Kapferer
Chs. 3, 4, 5, 11 · pp. 67, 70, 75, 83–86, 89–92, 105, 231Chs. 3, 4 · pp. 72, 76, 82, 89, 91–92, 97
Keller
Chs. 1, 3, 4, 5, 6, 7, 8, 10, 12 · pp. 18–19, 27, 56, 64–66, 70, 77, 82, 85, 88, 90, 98–102, 112–113, 116, 124, 126, 130–131, 133–134, 136–141, 149–150, 155, 161–162, 193–194, 215, 289Chs. 1, 3, 4, 5, 6, 7, 8, 10, 12 · pp. 18–19, 27, 60, 69–71, 76, 83, 88, 93–95, 97, 104–105, 107–108, 120, 124, 132, 134, 139–140, 142–143, 145–151, 160–161, 166, 173–174, 207–208, 231, 309
L
M
Manzotti
Chs. 11, 12 · pp. 224, 227, 229–232, 237, 242–243, 257–258, 264, 270, 276, 289Chs. 11, 12 · pp. 240, 244–249, 254, 259–260, 276–277, 283, 290, 296, 309
Massara
Preface · Chs. 5, 11, 12 · pp. 9, 107–108, 112, 224, 230–232, 237, 242–243, 257–258, 264, 270, 276, 289Preface · Chs. 5, 11, 12 · pp. 9, 113–114, 120, 240, 247–249, 254, 259–260, 276–277, 283, 290, 296, 309
Miller
Chs. 10, 12 · pp. 205–206, 208, 214–215, 282Chs. 10, 12 · pp. 220–222, 224, 230–231, 302
N
O
P
R
S
Schmitt
Chs. 2, 4, 7, 9 · pp. 31, 33, 46–49, 77, 135, 174–175Chs. 2, 7, 9 · pp. 34, 48–49, 51, 145, 187
T
V
W
von Wallpach
Chs. 10, 12 · pp. 205–206, 208, 214–215, 281Chs. 10, 12 · pp. 220–221, 223, 230–231, 301
Z
Nothing in this list.
Page numbers follow the printed editions: From the Mind to the World (2026) and Dalla mente al mondo (2026).