Credits
How this all works.
Study credits open what is already there. Credits make the engine run. For companies and teams there is Pro, in packages set one by one on their needs.
01 · FREE
Study credits
For students and readers
Every brand in the living dataset has a card. Its top part is open to everyone; the full card, with the twelve indicators and their evidence lines, opens with one study credit. The Observatory, where the whole dataset is compared, is included with your account.
Study credits are free. You receive two when you activate your account, and you earn more by playing: I feel lucky…, at the top of the home page, asks you one question from the book, two credits if you answer within the time, one lost if you do not, five games a day. Other games are hidden around the site: the golden piece drifting across the home page is one of them, the others are yours to find. On the Wall the rule is simple: every three hearts your brick receives from other readers, one study credit for you. Each reader has ten hearts a day to give, one per brick and never on their own; the three most-hearted new bricks of each week earn a bonus of three, two and one credit.
These are meant for learning, so they are free and nobody needs to buy them. With these credits you cannot buy a new assessment.
02 · THE ENGINE
Credits
For anyone who needs a brand that is not there yet, or a more up-to-date reading of one
Credits make the engine run. When you ask for a brand that is not in the dataset, the engine searches the web, scores the twelve indicators on the evidence it finds and writes the card: that is a fresh assessment, and it costs two credits. The same two credits buy a new reading of a brand before its renewal.
A fresh assessment is not private: the brand enters the living dataset and its card is open to everyone from then on. That is why credits are the only thing on the site that costs money to run, and why study credits cannot replace them.
Credits come from the editor and from the keys handed out in class; online purchase is on its way. If you need some, ask from My Space.
03 · PRO
Pro
For companies and teams
Pro is for people who work on brands, not only study them. Every full card opens without credits. Each brand has its Brand Audit, the complete report; the Brand Fit tests a planned activity against the brand’s profile; the Growth Ideas point to where the brand can grow, learning from the leaders of its arena; on the Strategy Map you draw your own arena, with the competitors you choose.
Pro also shows where the evidence comes from: on every indicator, the pages the evidence line rests on and, where the engine found one, the second source that confirms the same fact in its own words. Brand Watch, the monthly reassessment of the brands you choose, is coming.
Pro comes in packages set one by one on each company’s needs, on one account or on a whole team. Readers and students do not need it: study credits are their way in.