For managers & companies

Assess, benchmark and simulate your brand.

Use observable evidence to understand the brand’s current Eleatic profile, compare it with competitors, and explore how different strategic configurations change its trajectory.

Assess my brandOpen Observatory

The working loop

Three moves, one habit: assess on evidence, benchmark against the field, simulate before you decide.

1 · ASSESSScore your brand on evidenceA dated snapshot of the four capacities and the Eleatic Power - every score keeps its observable facts, interpretation and confidence attached. Evidence before number, always.
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2 · BENCHMARKMake the number relationalPlace the brand in the Observatory: competitors, category medians, profile distribution. An EP of 80 means little until you see who sits at 85 - and why.
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3 · SIMULATEBend the trajectory before you spendLoad the configuration in PLAY and test the alternative: what happens over sixty periods if you invest in Influence rather than Attractiveness? Decide on the curve, not on instinct.

Credits and reports

Brands already in the living dataset open with your account. To assess a brand that is not there yet (credits), or for an advanced report on a brand or a category, write to [email protected]: while online payment is being set up, this is arranged by email.

The measures behind the loop - Attractiveness, Influence, Homogeneity, Connections and the Eleatic Power - are defined in chapters 11 and 12 of the book: that is where the method earns your trust. PLAY lets you internalise the dynamics; the Observatory shows you the field. Tools sharpen judgement - reading builds it.

About the book →